With more than 100 million members worldwide, LinkedIn is more than just a digital resume database – it has become an important platform from which to broadcast your message, a message that has the ability to reach the largest group of professionals ever assembled....
So what's all the fuss about this thing called “Twitter”? Twitter is all about packing a powerful and attention grabbing message into 140 characters to get brand exposure, brand attention and brand awareness. It's about getting your message shared creatively and effectively across a platform...
Love it or loathe it, with 1.28 billion monthly active users worldwide, and 2,267,560 daily users in New Zealand – you can't afford not to be a part of it. It's the place to be to get noticed and to reach today's online generation –...
So, we've talked about what SERPS are, and how SEO works; now it's time to go into the realms of SEM – Search Engine Marketing. Successful Search Engine Marketing is having a well managed brand presence on every reputable Internet platform available – from PPC...
SEO - Search engine optimization is all about making the search engines notice your website. To do it effectively, you have to understand how the search engines work, how people use them, and what they look for....
15 years ago, websites were considered cool. If you had one you were one step ahead of the game. Today, having a website is expected. Today, the whole world is online and the dynamics of a successful website have changed dramatically....
We achieved 5 rank positions on page 1 of Google for one client for a high level keyword in their industry, with competition results on the keyword of over 3 million! Its a good result for our client and they are really happy with how...
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if...
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text....