11. Promote Your Business
You can update details cost effectively and easily giving you a place to promote particular products, ideas and events and post press releases and articles.
12. Improve Customer Service
A website contact form encourages customer feedback, and promotes inexpensive, fast and effective customer-service.
13. Improve Direct Marketing
A website contact form also helps to generate an online list of e-mail addresses for direct marketing purposes.
14. Target Specific Customers
A cleverly crafted website, with search engine optimisation and targeted keywords and key phrases will enable you to target specific markets.
15. Test New Products and Services
You can use your existing site to promote new products, or you can use it to direct traffic to a satellite site that can be used to test and promote a new idea or product.
16. Communicate With Your Customers
Update your customers on your latest offers, products, promotions and events cost effectively and easily using blogs and feeds on your website.
17. Improve What You Communicate
Guide your clients and suppliers through a wealth of information communicated through cleverly written content, audio, and video.
18. Introduce The Faces Behind the Business
A website gives you a platform on which to introduce the people who make your business success.
19. Improve Business Partnerships
Business partnerships are key to success, and a website can improve symbiotic business relationships by promoting businesses partners with links directing traffic to their sites, and vice versa.
20. Successful Business Networking
Encourage new business partnerships and positive symbiotic business relationships through mutual referral and traffic re-direction.
21. Search Marketing
A well optimised website will get you notices by the search engines and increase your brand awareness.
22. Enquiry Marketing
Get found through enquiry marketing - people using the Internet to find quick answers to basic questions What are your opening hours? Do you offer payment plans? What is your phone number or email address?.
23. Satellite Marketing
A well managed website can become the main hub of your business and the platform from which you can launch other online marketing strategies and satellite websites.
24. Save Time
Save time and money by effectively covering ground with a “Frequently Asked Questions” page on your website.
25. Boost Exposure
Make your website a fun place to be and encourage visitors to browse through the pages, boosting the exposure of all your products, not just the ones they were specifically looking for.
26. Reach a Wider Audience
Your website can be integrated with other online marketing platforms giving you more exposure and a wider audience.
27. Build Customer Loyalty
A well managed website gives your business credibility and builds trust and loyalty with your customers.
28. Improve Your Corporate Identity
A successfully managed website is an immediate indication of a successfully managed business.
29. Give Your Business a Personality
A dynamic and creatively designed website will give your business a personality.
30. Cost Effective Market Research
With easy to use reporting systems, your website allows you to monitor and measure market activity.