26 May Success on the Internet – it’s about smart SEO and SEM, so that you get to the top of the SERPS. 3 – SEM.
3. SEARCH ENGINE MARKETING – SEM.
Successful Search Engine Marketing is having a well managed brand presence on every reputable Internet platform available – from PPC online advertising platforms like Google Adwords, to social media marketing, blog development, directory submissions, and article and press release submissions.
Which brings us to another new term that has been coined in today’s world of online marketing – “reputation management” – and reputation management is really what SEM is all about.
Many make the mistake of indiscriminately flooding online platforms with listings and social media registrations everywhere, and links pointing to as many of them as possible – hoping that some will take over those top rankings. This actually dilutes the effectiveness of the strategy, and those links could be consolidated across a few powerful profiles instead, often with much greater effect.
At SeoPro NZ, we know how important it is to have a strong and credible brand presence on the right platforms, and we are careful to select only the most reliable, trusted and reputable platforms on which to build your brand. By doing this, we ensure that the search engines will identify your site as one that leads to quality links from reputable sites, and they’ll give you top rankings.