Email Marketing

Content marketing is clearly something that companies and brands are doubling down on. 73% of companies that spend from 10% to 70% of their total marketing budget on content marketing reported having successful campaigns. So if you are wondering if content marketing is something you...

SEO makes your website visible to your potential customers. Through SEO, you’ll have more traffic and hence more opportunities to convert prospects into customers. Google handles 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour,...

Google has 5.4 billion searches per day. With so much control over information, it is in their best interest to value content tailored for human needs rather than search engine satisfaction....

The first result on Google has a 28.5% click-through rate. By the time you get to the 10th result, the CTR has fallen to 2.5%. Hence, you want to appear as high on Google as possible because Google processes nearly 70,000 search queries every second!...

The internet is a very dynamic place. Things are constantly shifting; Algorithms, trends. buyer behaviour, competitors’ activities. This last one – competitors’ activities – has a direct impact on how your website performs on search engines, when and how and if you appear high enough...

Like all businesses, we’re all preparing to have a bigger 2022. As far as the past 2 years are concerned, in all fairness, a LOT has been out of our control. But in all fairness… a LOT is within our control. So let’s play our...

Are you still of the old SEO mindset? It’s time to wake up because the world of SEO has evolved a great deal over the last couple of years. You need to prioritise the search engine optimisation process of your website to achieve the desired...

The power of digital marketing has increased so much that it’s no longer a choice, but a necessity. We have listed 7 powerful ways to leverage the power of digital marketing for business growth....

Social Media Marketing has sky-rocketed from being a business option to being a business necessity. Small to mid-sized businesses (SMB’s) are finally coming to realise that a Social Media presence is the cornerstone of any marketing strategy for businesses today – regardless of size....

Technology: the devices that allow us to accomplish tasks professionally, enjoy ourselves personally, and to be overall effective and efficient individuals, societally. In modern cultures everywhere, it is technology that allows us to express ourselves in ways we never could before, and the diversity of...