25 Nov How To Make A Profit From Content Marketing
We’ll Show You How To Make A Profit From Content Marketing
(Even If You Run A Small Business)
Content marketing is clearly something that companies and brands are doubling down on.
73% of companies that spend from 10% to 70% of their total marketing budget on content marketing reported having successful campaigns. So if you are wondering if content marketing is something you should invest in, then yes is the answer. Content marketing is very powerful for the modern successful business.
But first, before diving deeper into the realms of content marketing, let’s first understand what it is.
What Is Content Marketing? And Why Content Marketing Is Important
Many people have a vague idea of what content marketing is. But to put it concisely, content marketing is the process of posting written and graphic content online with the goal of generating more leads for your company. Because it responds to your audience’s inquiries, content marketing is crucial for fostering relationships, increasing conversions, and generating leads, and in today’s day and age, with the growing internet and information space, having effective content marketing is absolutely and utterly beneficial.
Content Marketing Examples
Here are examples to help your mind visualise what content marketing is all about.
Simply put, an infographic example is a visual representation of information.
They are long, vertical graphics that include statistics, charts, graphs, and other information. With the use of visual data, charts, and statistics, infographics are a potent tool for helping people quickly understand information. Information may be turned into graphics that are memorable, attention-grabbing, and even compelling with the right use of colour. Infographics have long been used to communicate challenging concepts to audiences in a way that promotes understanding.
Blogs are formal pieces created with the intention of demonstrating thought leadership and subject matter expertise.
They are a fantastic method to create new material for websites, act as a catalyst for email marketing, and promote websites on social media. Millions of people read blog content every month on the Internet. Blogs are part of the modern effective marketing methods. Why?
It’s because for the most part blogs offer helpful content, and so when it comes to marketing it doesn’t come out as ‘salesy’.
Podcasts are an amazing medium, very similar to the old-fashioned radio talk show, except better. You can come up with a podcast in the comfort of your home, on a sofa.
According to statistics on podcasts, 82.4% of listeners spend more than seven hours per week doing so. Discover Pods said that more than eight out of every ten listeners spend more than seven hours per week listening to their favourite podcasts. Podcasts are powerful, and they’ve been taking over the scene for the past few years.
The reason is that it’s much easier for your audience to relate to content that has emotions like laughing.
Creating, producing, and disseminating video content that gives your audience helpful information to pique interest in the goods or services your company offers is known as video content marketing, sometimes known as video marketing.
Videos are popular as they are easier forms of digesting content and it’s much easier to retain your audience’s attention span through video.
5. Books or Lead Magnets.
A series of books on the subjects your business deals with is a terrific way to increase your reach and increase your visibility while giving your customers something of value. It’s an underused strategy for content marketing that pays off handsomely.
We have the traditional physical book and the modern ebooks. Electronic books (ebooks), in particular, allow you to display both the message and the expertise you aim to project to the audience.
Marketing And Its High Dependance On Content
Content marketing is a powerful tool to support your marketing initiatives regardless of the industry your brand belongs to.
Content marketing is used by every company with a successful marketing plan in some capacity.
Curated content is essential to the success of digital marketing, which outperforms traditional marketing strategies in light of the expanding internet user base and booming e-commerce. Search engines continually improve their algorithms in an effort to give users the most relevant results.
Content marketing costs 62% less than traditional advertising and generates three times the leads, so it’s definitely worthwhile. And here is why content marketing has a high ROI:
1. Establishes Trust With Your Audience
You will establish a long-lasting relationship with your audience by producing high-quality content. Building this trust can help your company create a strong brand reputation that will keep your audience interested in what you have to offer both now and in the future.
You have the ability to give your customers a great experience and association with the material you develop and distribute, which will undoubtedly leave a favourable impression over time.
2. Makes Your SEO Strategy Much More Effective
Good quality content and profitable SEO efforts go hand in hand. And with good SEO, it means more visibility, more leads and finally more conversion.
It is crucial to use content marketing to highlight your company’s value because SEO has a direct impact on how visible and reachable your business is online. Your brand’s online presence will grow as it generates and distributes more content.
3. Increases Your Authority In Your Field
Having authority and proven expertise communicated to your audience that you are the one they should buy from.
You can develop a solid online reputation for your brand by producing a variety of content. Your audience will respect you more if you publish more high-quality material online, which will subsequently boost your authority and reputation in your niche. By showcasing your knowledge through content, you may differentiate yourself from the competitors.
4. Grows Your Social Media Presence
48% of marketers agree that social media gives them a good return on investment.
Social media is the new wave, and everyone is hopping on. So for any business, taking the time to grow your social media following can go a long way in boosting your sales. You should be sure to deliver consistent, high-quality material to your audience while marketing through various channels and platforms, regardless of where you post or publish.
You will market your brand using a variety of digital strategies when you have a well-planned and implemented content marketing strategy. You build a devoted following across a variety of media channels and increase your social media traction by improving your online and digital presence. This will increase brand visibility.
Importance Of The Right Promotional Channels For Your Content
Not every promotional channel works. So picking the right one matters.
If you have content that you’ve produced, then it’s only right that you promote it in channels that tap the right audience. Key idea is to get your message to speak to the right audience that is actually interested in what your business has to offer. And in view of that, there are a variety of promotional channels at your disposal, here are some examples
2. Email Newsletters
4. Press Releases
5. Social Media Groups
6. QA sites such as Reddit, Quora And WikiHow
7. PPC advertising
8. Paid Social Media Ads
Creating amazing content is just the first small step.
To share your content effectively, drive your leads, and engage your audience, then picking the right distribution channel is of the utmost importance. If chosen correctly, it will boost your brand’s awareness, help you find loyal followers, and most important, give you access to the right quality leads for your business.
Repurposing Your Content
Reusing previously created content and presenting it in a different manner to increase its accessibility and usefulness is known as content repurposing, also known as content recycling.
Repurposing your content is very vital for any successful content marketing strategy. It allows you to save time and loads of money.
To put it another way, you don’t have to create each new post, video, and infographic from scratch. Instead, you can use already produced information as the foundation for fresh articles, videos, social media postings, webinars, and other types of content.
Repurposing material makes it much easier to grow content, which is its main advantage.
KPIs Are Key In Measuring The ROI Of Your Content Marketing Campaign
After offsetting your content marketing flight, then it’s only logical that you have performance indicators. You need to have clear insights that you can actually analyse to see what works and what doesn’t. KPIs are quantifiable data items that allow you to compare your performance to your target. You need to have goals and clear indicators that are aligned with that particular goal.
For example, if you have a goal like brand awareness, then your indicators can be site traffic, social media followers gained, new subscription sign-ups and daily mentions. And it’s not just that, here are some more goals with their associated KPI’s.
|Revenue||Total Sales Made|
|Customer Engagement||Likes, Dislikes, Shares, Views, Mentions|
|Trust And Authority||Promoters, New And Returning Customers|
|Conversions||Site Conversion Rates, Cart Abandonment|
So if you align your content with clear indicators, it’s clear you will have a clear picture of how your content marketing strategy is doing.
And on top of that, here are more benefits of having KPI’s:
1. Guides Management Of Your Content.
2. Helps You Foresee Long-Term Growth.
3. Cuts Complex Data Into Digestible Information.
4. Saves A Lot Of Time.
Building A Content Marketing Strategy With High ROI
Now, you have all the prerequisites when it comes to content marketing, so what now? Yes, it’s time to build an effective content marketing strategy. And how do you do that? Here is how.
1. Set Goals
Goals give you a roadmap in your content marketing journey.
By setting goals, you have a clear picture of what you are aiming for and the steps you need to take to achieve success.
Examples of content marketing goals are like:
• Boosted Revenue.
• Improved Brand Awareness.
• Increased Conversions.
• Improved Brand Loyalty.
• Increased Customer Engagement.
2. Determine Your KPI’s
As earlier mentioned, KPI’s enable you to gage the success rate of your content marketing plan.
All you need to do is go back to your initial goals, and compare them with the current KPI’s. That way, you get to see what’s working and what’s not.
3. Decide On The Type Of Content
To do this, you need to have a clear picture of your target audience.
You need to know what type of content ticks all their boxes. If let’s say your audience is more accustomed to watching videos, then so be it. If your audience likes written content, then that’s what you simply have to do.
4. Choose Your Content Marketing Channels
Now it’s time to ask yourself this, where will I share my content?
If your content is in video form, will it be long video content posted on YouTube or will it be short-form content that you can share on TikTok or even as Instagram reels. Or maybe you might decide to use all of them, both the long-form and short-form approach. As long as it works well for you, then you have to stick with that particular marketing channel.
5. Come Up With A Rough Estimated Budget
Ask yourself the following:
• Do I need to buy any software or equipment to create the material (such as a camera to shoot high-quality pictures and videos, a subscription to Canva, or graphic design tools like Adobe Photoshop)?
• Are there any content marketers or designers (such as writers, editors, and artists) that I need to hire?
• Do I have to pay to place ads?
And with these, you’ll have a much better understanding of how your content marketing budget will be affected.
6. Compile And Distribute Your Content
Awesome! Now you’ve reached the final step.
It’s now time to distribute your content so people can consume it. To become efficient with your content management, you can use a content calendar to ensure you are always disciplined in your production approach.
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