SEO – Search engine optimization is all about making the search engines notice your website. To do it effectively, you have to understand how the search engines work, how people use them, and what they look for. Part of the optimization process involves the use of keywords, and keyword research . In the early days of search engines, there were those that used a ‘saturation bombing’ technique, loading their web pages with copious numbers of keywords which were often completely irrelevant to their site. These tactics, known in the industry as “Black Hat” techniques, beckon back to a time when nearly any word entered into a search engine would return a porn or gaming site. The internet has been self policed since then and today, thanks to Google and other big search engine players on the net, Black Hat tactics like these are given low rankings, and in some instances, the sites are ignored.
But effective SEO is not just about keywords. It’s about all sorts of invisible things that happen behind the scenes of your website to make it optimally relevant to the search engines, and give you high rankings on the search engine results pages (SERPS)
It’s about internal links that have been cleverly weaved through the content of the pages, so that the search engine spiders can browse the different pathways and find all the pages, helping to establish information hierarchy for the website and increasing the webite’s relevancy and page ranking.
It’s about working relevant and quality external links into the content, which helps the search engines to evaluate the relevance and popularity of your website – the more relevant and popular, the higher the page ranking.
It’s about meta tags – special codes in something called the Hypertext Markup Language (HTML), which contains and provides search engines with information about the pages of your website, that can then be used to determine relevance to a user’s search. The meta tags play a major part in your site’s ranking on the Internet, but the information that search engines target, and the information they avoid, can be transient – so keeping abreast of the ever changing search engine algorithms is an important part of regular page maintenance for site ranking and placement.
It’s about alt tags – small snippets of HTML code that are read aloud and essentially describe an image that appears on a web page so that the user knows what the image represents if they are visually impaired, or if the picture simply doesn’t display correctly. Adding ALT text allows authors to include images, but still provide the content in an alternative text based format. An additional benefit is that they provide a semantic description of images for search engines which attracts additional traffic through Google Images, and has a positive impact on SEO.
At “SeoPro NZ”, we are the professionals when it comes to SEO – our Internet experts have had years of experience using Internet tools on every platform, and we know how to talk to the search engines in a language they understand! We only use tried and tested formulas that have stood the test of time, and we keep up with the algorithm changes so that we get your website talking to the search engines in a way that gets you long term and sustainable results, and turns your website into a powerful selling tool!