15 years ago, websites were considered cool. If you had one you were one step ahead of the game. Today, having a website is expected. Today, the whole world is online and the dynamics of a successful website have changed dramatically.
Having a website that looks great, grabs attention and navigates efficiently is still important – and at SEOPro NZ Ltd, we can do that! But, today, a successful website requires a whole lot more “behind the scenes” stuff happening, and terms like “Search Engine Optimisation” (SEO), “Search Engine Marketing” (SEM) and “Search Engine Results Pages” (SERPS), have emerged.
So, lets take a closer look at those terms and what they mean. We’ll start off with SERPS – Search Engine Results Pages, because that’s our goal – to get you to the top of those! Then, over the next couple of blogs, we’ll go into more detail about HOW to get you there, with effective SEO and SEM.
SERPS are quite simply query results listed on web pages or “search engine” pages – odds are, you’ve seen hundreds of them, Google being the most well known. Here’s a sample of a Google results page:
Search engines pretty much control the Internet – it’s where everyone goes to find stuff online. Our goal is to get you to the top of those results and at SeoPro, we are the experts at getting you up there, with our most recent success being SOHO Systems – whose website we got to number 2 on page 1 for IT Services! There’s 3,6000,000,000 (that’s billion!) other competetive search results for the keywords that we got to number 2!
Follow our blog and find out how we can do the same for you!