The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. ...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s)....
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of...
Targeting the right keywords and groups of keywords is a quintessential part of effective SEO. It's as simpe as that. Identifying and using the right keywords and grouping them strategically gets you listed on the first page of google results, and keeps you there, driving...
Until you know what words and phrases your customers are using in their searches, and which are the most search engine relevant keywords for your particular niche, you are not going to get the kind of search engine impact you need to direct high volumes...
Long tail keywords refer to a string of specific keywords that have a less competitive search base and are more likely to put you at the top of targeted search engines and get you found....