If you have a business that provides a service – you're going to want your customers to know all the details of the service you offer, and it's hard to showcase that in a store or in an office....
With traditional advertising, where you paid big money for air time or space, product display options were limited; and unless you had a massive marketing budget, you were able to showcase only very few key products or services. But the Internet has changed all that...
Imagine if you could be available to your customers 24 hours a day, 7 days a week - imagine if you could literally make sales in your sleep...
Before the Internet became what it is today, small business marketing was tough. The only platforms available were TV, radio, and print; and finding the money to compete with the larger businesses who could afford expensive TV, radio and print marketing campaigns was a struggle....
With more than 100 million members worldwide, LinkedIn is more than just a digital resume database – it has become an important platform from which to broadcast your message, a message that has the ability to reach the largest group of professionals ever assembled....
So what's all the fuss about this thing called “Twitter”? Twitter is all about packing a powerful and attention grabbing message into 140 characters to get brand exposure, brand attention and brand awareness. It's about getting your message shared creatively and effectively across a platform...
Love it or loathe it, with 1.28 billion monthly active users worldwide, and 2,267,560 daily users in New Zealand – you can't afford not to be a part of it. It's the place to be to get noticed and to reach today's online generation –...
So, we've talked about what SERPS are, and how SEO works; now it's time to go into the realms of SEM – Search Engine Marketing. Successful Search Engine Marketing is having a well managed brand presence on every reputable Internet platform available – from PPC...
SEO - Search engine optimization is all about making the search engines notice your website. To do it effectively, you have to understand how the search engines work, how people use them, and what they look for....
15 years ago, websites were considered cool. If you had one you were one step ahead of the game. Today, having a website is expected. Today, the whole world is online and the dynamics of a successful website have changed dramatically....