Ecodure Flooring

Case Study

 

Ecodure Flooring is a flooring wholesaler & retailer company based in Auckland, NZ. SEOPro was tasked with giving them a better online presence, help with obtaining quality traffic and leads into the business and creating a high converting and stylish website that reflects the business properly.

Challenge

The challenge was to create a website that was a high converting website. The old site was tired and needed modernising, it did not reflect the business well, the functionality was not user friendly and it didn't show-case their products very well.

They also wanted a website that was very easy for the client to use and to be very "marketable" to keep their future marketing costs lower. We decided to start fresh with a complete new design that matched the style and industry and made it much easier for the end user to find what they wanted to in the shortest amount of clicks and use strong CTA's to guide clients to a good outcome.

Solution

We created a stylish design for the site and developed that in a way that was not only user friendly but also search engine friendly, meaning the search engines will be able to easily identify where to place the website in their index's, making the site more marketable and easier to get rank positions for.

We showcased the products in an easy find layout that gives the end user a good look at what each product looks like when installed making it much easier for the client to make a quicker decision to purchase, we also use well placed CTA's and popups to highlight specials and events.

Results

The results speak for themselves, the site converts really well with little marketing done on it. It gets good rank positions across many keywords without using big budgets for SEO or other organic marketing techniques.

The paid advertising works well, driving qualified leads into highly relevant pages that are setup to convert, which they do have a high conversion rate score. The business has had a good increase in sales, which the website has helped with, making the investment well worth it.

Average 55% Traffic Increase Every Year

45% Less Customer Acquisition Cost (CAC)

65% vs 35% - Number Of New Vs. Repeat Site Visits

64% Higher Targeted Contact Volume (TCV)

From The Client

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