We designed the website to have a industrial feel while highlighting the main target categories on the home page with large images, making it much easier for clients and leads to find what they wanted quickly. We used specific target keywords in the service categories to gain relevancy and rank positions for the site, and wrote high quality content for the pages. We decided to make the site very “visual”, using high quality images to tell the story as well, showing end users the types of work they do very quickly.
Once the site was created and live we set it up in the SEOPro Ranking System to boost the organic rank positions. The site is speed optimised, has had Google My Business optimised, creates good quality content for blog posts and is now creating video for organic marketing as part of the campaign.