NZ Towing Directory

Case Study

 

The NZ Towing Directory is targeted at helping people find a tow truck for assistance anywhere in New Zealand. The goal was to acquire high rank positions for strong industry keywords throughout the entire country which would also gain support from local tow companies.

Challenge

To create a directory of all towing companies across New Zealand to eventually turn the website into a subscription based site.

In the job brief we were told to gain high rankings across the country quickly to get traffic to the towing companies businesses so they would continue to be part of the directory and also see the advantages of paying for a place within the site rather than a free listing.

Solution

We custom built a website that was not only visually appealing to users and end users, but also easy to navigate and easy to update for admins. It was built in a way that utilised tried and true SEO techniques to gain quick rank positions throughout the entire country on the main keywords.

We would add into the site a list of all towing companies, giving them a free listing, then proceed to contact them all to show them what they were receiving, in six months time we would then contact the towing companies again to up-sell a paid subscription.

Results

The website starting obtaining good rank positions right from the start of going live. We did this using SEO techniques that helped the search engines index the site quickly into the correct keyword index's, plus by getting good quality traffic into the site throughout the country.

Since going live the site has produced many high rank positions on very competitive keywords with quite a low effort in marketing, it has generated many leads and enquiries for the owner.

Average 80% Traffic Increase Every Year

90% Less Customer Acquisition Cost (CAC)

75% vs 25% - Number Of New Vs. Repeat Site Visits

85% Higher Targeted Contact Volume (TCV)

From The Client

“Thanks to SEOPro NZ we have a website that continually produces results, this has helped us get more business and clients. Its been a very valuable asset for our business.

We would easily recommend your services to anyone who asks us.”

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