JACK is a trades services company based in Auckland. They first came to us to help increase leads from their website which was under-performing. After analysis a strategy was developed to create a new site that was much more user friendly to navigate and targeted online what they were actually about. Straight away results were achieved and now the website generates consistently over 30% of JACK's work each year.
Average 35% Traffic Increase Every Year
Challenge
To get leads in from the website and get a high percentage of leads to convert into paying customers.
Solution
Create highly relevant websites with high quality content that target the services JACK provide individually, and then link them properly so they all pass on relevancy scores between each site. Encompass that with an SEO campaign that consists of creating and distributing content through the blog.
Results
We increased traffic into the main website straight away resulting in an increase in leads by around 30%. This continues to grow consistently as the sites become more relevant in the search engines through the use of high quality blog posts. JACK websites are now seen in many keywords in their industry and have cemented themselves into the top searches on page 1 for most which results in a high conversion rate of enquiry into paying customers.
6.82% CTR
65% less CPA
150+ Page 1 Keywords
From The Client
"Thanks for the work on our website/s over the last couple of years. As you are aware we have always measured where our new clients have come from and for the last 10 years the bulk of new clients have been recommended to us. The number that found us from a google search increased dramatically shortly after you redesigned our sites but the numbers kept growing each month since… to the point that the leads from the web were starting to match those from recommendations. The sites not only helped generate business over the last few years but have proven to be an asset in the recent sale of the business… the purchasers have a similar business and they spend a lot each month and don’t get anywhere near the leads we do from your great sites." Thanks again Dave”Get new case studies by email:
