We custom built a website that was not only visually appealing to users and end users, but also easy to navigate and easy to update for admins. It was built in a way that utilised tried and true SEO techniques to gain quick rank positions throughout the entire country on the main keywords.
We would add into the site a list of all towing companies, giving them a free listing, then proceed to contact them all to show them what they were receiving, in six months time we would then contact the towing companies again to up-sell a paid subscription.