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SEO ANALYSIS

Advanced SEO Techniques

07 Mar How to Get More Customers With Local SEO

Posted at 22:53h in Advanced SEO Techniques, Brand Development, Business Advice, Facebook Marketing, Marketing, News, Online Marketing, Search Engine Optimisation, SEM (Search Engine Marketing), SEO, Social Media Marketing, Video Marketing, Website Marketing by Dave Falloon

In case you are reading this article, chances are that you own a small business in the Auckland area and are looking to boost your local search ranking and get more customers....

20 Mar Google – In Search Of The Truth: Technology To Tell Whether ‘Facts’ On The Internet Are True

Posted at 04:00h in Advanced SEO Techniques, News, Online Marketing, Our Results, Search Engine Optimisation, SEM (Search Engine Marketing), SEO by Dave Falloon

We all know the Internet is a cesspool of rumour and deceit. But in a research paper published by Google in February, and reported by New Scientist last week, that could, at least hypothetically, change....

17 Apr The Importance of Anchor Text in Back-links

Posted at 12:57h in Advanced SEO Techniques, Online Marketing, SEO by Dave Falloon

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text....

17 Apr Absolute Links vs. Relative Links – SEO Value

Posted at 12:56h in Advanced SEO Techniques, Business Advice, SEO by Dave Falloon

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. ...

17 Apr Incorporation of Company Branding and SEO

Posted at 12:54h in Advanced SEO Techniques, Brand Development, SEO by Dave Falloon

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...

17 Apr Strategic Use of Images in Search Engine Optimisation

Posted at 12:18h in Advanced SEO Techniques, SEO by Dave Falloon

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s)....

17 Apr Google now discounts all reciprocal links

Posted at 12:16h in Advanced SEO Techniques, Business Advice, SEO by Dave Falloon

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of...

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