Kaipara Chiropractic

Case Study

 

Kaipara Chiropractic is a clinic based in Helensville, Auckland. They came to SEOPro after being referred to us by one of their clients. They had been in business for a few years but did not have a website or do any online marketing previously. They needed to generate more leads to the business as things were quite slow.

Challenge

The brief we received was that they needed leads as business was slow. They had never had any online marketing done for them before and only had a few posts on a personal facebook page.

We had to create a strategy for them that would be economically viable, as they were a small business, and that would consistently generate enquiries and conversions for their business with the least amount of marketing.

Solution

The solution was to create a well optimised, visually appealing and user friendly website targeting specific keywords in the industry for Google to index and rank on. We created high quality content specifically targeting the keywords we had chosen and added in images of the practice with good quality tags.

Being a very local site we were able to use location tags to help that process of getting the site ranking in their district much quicker.

Results

The results have been excellent for this website. We achieved high rank positions in Google very quickly, as a result of that they started getting a consistent amount of quality leads through the site.

The website is more than 5 years old now and still looks good and works well with little online marketing done on it, it has become a very valuable part of the business.

Average 58% Traffic Increase Every Year

95% Less Customer Acquisition Cost (CAC)

84% vs 16% - Number Of New Vs. Repeat Site Visits

86% Higher Targeted Contact Volume (TCV)

From The Client

“I was very happy with David's help setting up and maintaining my business website. He was very professional and took time to explain important specifics. He did an awesome job of ensuring that it was tailored to my individual needs.

He also took time to explain what it takes to take my website into the future. A very knowledgeable guy.

I would happily recommend him with no hesitation at all to anybody and everybody.

Dr C”

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