BBR Contech

Case Study

 

BBR Contech is a concrete slab manufacturing, civil engineering business based in Auckland. It services all of New Zealand and countries in the South Pacific. 

They came to SEOPro to get help with the marketing of their website, it was very apparent the existing site needed to be updated first to make full use of any marketing done for it.

Challenge

The challenge was to first design and create a website that showed end users of the site exactly what services BBR Contech undertook for their clients. There are many and they wanted those shown to people browsing on the site immediately so they would continue to stay on the site and not keep searching for a competitor like they would with their old site.

They also wanted to gain rank positions on many more keywords than what they were currently showing in, this meant a total re-vamp of the websites site map and page hierarchy to target specific keywords, we would also need a lot better quality content in the site than what was in the old one.

Solution

We designed the website to have a industrial feel while highlighting the main target categories on the home page with large images, making it much easier for clients and leads to find what they wanted quickly. We used specific target keywords in the service categories to gain relevancy and rank positions for the site, and wrote high quality content for the pages. We decided to make the site very "visual", using high quality images to tell the story as well, showing end users the types of work they do very quickly.

Once the site was created and live we set it up in the SEOPro Ranking System to boost the organic rank positions. The site is speed optimised, has had Google My Business optimised, creates good quality content for blog posts and is now creating video for organic marketing as part of the campaign.

Results

The site has been consistently gaining better rank positions each month since we have started our SEOPro Ranking System campaign on it. The traffic is very targeted and high quality leads are generated through the website now where the old site never had any enquiries.

The client is very happy with how the site is performing and has commented on how he has watched it climb in rankings each month. The site has become a great asset for the business and the investment that was made into re-building it and then the marketing has already been paid back many times over from the new work generated.

Average 53% Traffic Increase Every Year

63% Less Customer Acquisition Cost (CAC)

57% vs 43% - Number Of New Vs. Repeat Site Visits

85% Higher Targeted Contact Volume (TCV)

From The Client

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