Advanced Access Solutions provides scaffolding and access solutions to building and construction companies in the South Island of New Zealand. They are based in Nelson but provide their service down as far as Christchurch. They came to us for help with getting their business online, they had never had a website before or new anything about having one.
By not having a website before or having any knowledge of how business worked online the challenge was just as much about teaching them as it was setting up an online footprint that would future-proof their business for years to come.
We had to create a website that matched their industry look but also be very user friendly and easily indexable by Google for rank positions as this was part of the brief, to get the website ranking on keywords that generated sales.
Design a great looking site that was very industry specific while having a modern feel to it. Make it easy for the end user to use and find out about what they were looking for very quickly and lead them to an enquiry form with good CTA's.
We also created high quality content for the site and implemented the on-page SEO with the content, giving the site the best chances to be indexed into the targeted keywords we were going for.
The client has been very happy with the website and the leads it has been generating. It consistently provides the business with new enquiries which are easily converted into paying customers. We have got the site ranking well on targeted keywords throughout their area of operation which they are very pleased with.
They have learnt to do minor edits themselves and are happy updating the website themselves.