Revolution IT

Case Study

 

Revolution IT is an IT Services and IT Support company in Auckland, servicing companies throughout New Zealand. Having a good website and rankings is an essential part of their business so the project brief was very clear and straight forward. "Get our website ranking well on the keywords that matter most" was the brief that we got.

Challenge

The biggest part of the challenge was the keywords we wanted to target being such competitive keywords. Theres a lot of IT companies around Auckland and quite a large number of them were very active in their marketing efforts and SEO.

The brief was to get the site ranking but at the same time being economical in our efforts. They also wanted to cement themselves into top positions long term, making it very hard for their competitors to over take them.

Solution

We decided to purchase a keyword rich domain for the website to sit on and gain relevancy from straight away. And then build the website around that target keyword, making every page very relevant to its target keyword so it would support the main page ranking on the overall main target keyword.

We also created a very local SEO campaign at first and then broadened our reach once we had achieved higher relevancy scores throughout the local area, and proceeded to grow the campaign and website naturally for the search engines.

Results

The results have been very good. The site brings in a consistent amount of enquiry every year and also helps convert enquiries from other advertising mediums. We have upgraded the site again recently and given it a fresher and more modern style while keeping it industry specific, this has helped with gaining more conversions as well.

The end result is high rankings across many competitive keywords and a client that is very happy with the service they have recieved.

Average 62% Traffic Increase Every Year

66% Less Customer Acquisition Cost (CAC)

71% vs 29% - Number Of New Vs. Repeat Site Visits

77% Higher Targeted Contact Volume (TCV)

From The Client

“Prior to coming on board with SEOPro, we had a web site which was not performing and we had little or no traffic from prospective clients. Dave assisted with a new site, SEO optimisation, Social Media integration and blogging.

We now are receiving constant traffic to our site from new customers and this in turn has increased sales.

I highly recommend Dave and his team at SEOPro as they give sound, expert advice when it comes to web presence.”

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