Janice Sommerville Orthodontist

Case Study

 

Janice Sommerville is an Auckland based Orthodontist. She came to SEOPro NZ through a referral as she was needing help with creating a new website, but she also wanted to gain rank positions on quality keywords, something her old website had never achieved for her business.

Challenge

The challenge was to get the website ranking on good quality keywords, and to make the website a conversion tool for her business. Her old site was not converting at all, it was due for much needed attention and a new fresh and modern look to it.

Janice's service is very high quality and she wanted her website to reflect that as well. We needed to come up with a look that Janice loved and make that easy for people to use and find what they were looking for very quickly, and make it as search engine friendly as possible.

Solution

We came up with a stylish design for the site, and created new pages with very specific target keywords. We would create high quality content for these keywords and that would boost the site in ranking for them while ranking for the main target keywords overall.

We produced a high quality video that was optimised for search as well which helps drive qualified traffic to the site, making it convert a higher number of them into paying clients.

Results

The results have been impressive. Straight away there was an increase in traffic to the site once we got the new one live, also an increase in enquiries via the forms and phone. The website is an information tool for the clients, they can find information much easier than the old site and as a result are much more inclined to contact Janice.

The results of the marketing we have done for the site since going live are very good, the conversion rate is very high and Janice is now very comfortable in sending people to the site to view the services she offers.

Average 80% Traffic Increase Every Year

81% Less Customer Acquisition Cost (CAC)

72% vs 28% - Number Of New Vs. Repeat Site Visits

84% Higher Targeted Contact Volume (TCV)

From The Client

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