Carley Nicholson

Carley Nicholson specialises in resilience training and coaching for workplaces.

 

It is based in Auckland and works with organisations across New Zealand, helping people grow their resilience and adapt quickly to the challenges that life throws at them.

Challenge

The brief was that Carley wanted a clean and professional website that would represent her business and services clearly, and would be easy to update.

 

The old website was a low-budget site that did not reflect the brand or professional services well, it did not display well on different devices, and was not performing well on SEO.

 

As a small owner-operated business, the new website needed to be economically viable, look professional and engaging, and generate enquiries with the least amount of marketing.

Solution

The solution was to create a well optimised, user friendly and visually appealing website that showed any end users landing on the site that Carley was a professional business person that was passionate about helping people.

 

The site was built in a way that end users can easily identify the service they are looking for and contact Carley within a couple of clicks.

 

We used the wordpress platform so Carley could learn how to do edits herself on the website, publish new content including blog posts and video.

Results

Carley is now more comfortable in sending people to her website for resources and information on her services.

 

The results have been positive. Straight away there was an increase in traffic to the new website which has remained consistent. An online booking tool integrated into the website has been effective in attracting more users.

 

The SEO optimisation of articles and videos has also helped the site rank well on Google.

Average 67% Traffic Increase Every Year0%

65% Less Customer Acquisition Cost (CAC)

78% vs 22% - Number Of New Vs. Repeat Site Visits

90% Higher Targeted Contact Volume (TCV)

From The Client

“Dave built me a new website to replace one that wasn’t performing.

 

He provides great advice, is incredibly knowledgeable, he’s really pleasant to deal with, he’s friendly and approachable, and nothing is ever a problem.”

 

Carley Nicholson
Vitality Unlimited

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